MAD/11

CHARLOTTE, NC · ONLINE SINCE 1996

Marc DeCaria

Builder of working systems. Student of the larger one.

Founder of San Marco Coffee, selling coffee online since 1996. I write software, run the servers it lives on, and write about how our reality works as a system and what sits outside the state we live in.

328essays
795kwords
9topics
30+years online

SELECTED WRITING

Maps of the larger system

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LATEST

Recently published

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One system, many positions

Series →

humans live reality. machines simulate it. the bridge between the two is theory.

FROM THE PROTOCOL OF TWO

THREE TRACKS

Build. Write. Listen.

One habit, three sides: build systems that work, map the larger one they belong to, and keep feeding the questions.

OPEN SOURCE

Modules I publish as Marcopolo

Built and hardened on a live store first, then released for every Zen Cart shop that needs them.

SINCE 1996

30+ years on the open web

  1. 1993EnCrypt BBS goes live in Hollywood, Florida, a dial-up bulletin board running its own custom-coded software
  2. 1996A coffee store goes live online, years before most people had heard of e-commerce
  3. 2006San Marco Coffee begins in Charlotte, North Carolina
  4. 2011marcdecaria.com goes up
  5. 2015The first downloads arrive and the frameworks begin
  6. 2026Thirty years selling coffee online

LIBRARY

What I’m listening to

Science fiction, science, history and business. The full Audible library, searchable.

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Marc DeCaria

ABOUT

Business owner, software builder, explorer

I have always been selling something. At about ten I started a lawn service with a friend, business cards and all. In high school I ran a dial-up BBS, and in 1996 I put a coffee store online, back when that was a strange idea. San Marco Coffee still runs on systems designed with the teams I have worked with over the years.

Along the way the questions got bigger. How does our reality work as a system, and what sits outside the state we live in? The writing maps it one piece at a time.

Married 28 years and father of three daughters. They keep me grounded while I map the edges.

More about me →

Marc & Danny’s Lawn Service

Around age ten, two mowers and half our street. The business card and the flyer we handed out door to door.

Business card for Marc and Danny's Lawn Service with a cartoon kid riding a mower
The business card
Flyer for Marc and Danny's Lawn Service listing mowing, weed whacking, edging, raking, hedge trimming and landscaping
The flyer

Say hello.

The fastest way to reach me is a message on X.